Jewelry Marketing 101
A foundational survey course that will help you understand why marketing matters for your jewelry brand.
Course curriculum
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2
2: What Is Jewelry Marketing?
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2.1 - Introduction to Chapter Two
FREE PREVIEW -
2.2 - What Is Marketing? Why Does it Matter?
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2.2 Summary
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2.2 Quiz
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2.3 - What Marketing Can - and Can't - Help You Achieve
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2.3 Summary
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2.3 Quiz
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2.4 - ROI and Setting Expectations
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2.4 Summary
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2.4 Quiz
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Chapter 2 Reflection
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3
3: The Role of Data in Jewelry Marketing
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3.1 - Introduction to Chapter Three
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3.2 - Common Sources of Data
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3.2 Summary
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3.2 Quiz
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3.3 - Key Performance Indicators
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3.3 Summary
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3.3 Quiz
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Chapter 3 Reflection
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4
4: Identifying Your Competitors
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4.1 - Introduction to Chapter Four
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4.2 - Why Does a Competitive Analysis Matter?
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4.2 Summary
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4.2 Quiz
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4.3 - What's Included in a Competitive Analysis?
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4.3 Summary
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4.3 Quiz
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Chapter 4 Reflection
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5
5: Understanding Your Customers
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5.1 - Introduction to Chapter Five
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5.2 - Why Customer Personas Matter
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5.2 Summary
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5.2 Quiz
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5.3 - What to Include in Customer Personas
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5.3 Summary
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5.3 Quiz
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Chapter 5 Reflection
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6
6: Building a Strategy, Creating a Plan, Setting Goals
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6.1 - Introduction to Chapter Six
FREE PREVIEW -
6.2 - Marketing Strategy vs. Marketing Plan
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6.2 Summary
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6.2 Quiz
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6.3 - Product and Pricing Foundation
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6.3 Summary
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6.3 Quiz
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6.4 - Setting SMART Goals
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6.4 Summary
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6.4 Quiz
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Chapter 6 Reflection
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7
7: Conclusion and Next Steps
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7.1 - Congratulations!
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7.1 Next Steps
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What Will You Gain?
Instructor
Founder and Creative Director, Joy Joya
Laryssa Wirstiuk
The founder and creative director of Joy Joya, a digital marketing agency for jewelry brands, Laryssa is passionate about helping designers and retailers tell impactful stories about their brands and products and position their jewelry in front of ideal customers. She’s spoken at industry events, including AGS' Confluence and Jewelry Ecomm LIVE!, and her insights have been featured in publications like Rapaport, AdAge, Clickz, MJSA Journal, JewelryEcomm.com, and others. She's the author of the book "Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand".
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Testimonials
Valuable, relevant, and applicable
Working with Laryssa helped me create a clear and exciting plan to move forward with my jewelry business. She is approachable, knowledgeable, and professional. She shares valuable, relevant, and applicable information. I learned about all aspects of jewelry marketing.
Laryssa is specifically in the jewelry industry
I tried to learn marketing for my jewelry business on my own, but I became so confused and overwhelmed by all of the new terminology and resources. Because Laryssa is specifically in the jewelry industry, she understood exactly what I needed for my particular business.